In 2023, United States sales of Red Bull energy drinks amounted to approximately 1.71 billion U.S. dollars for the 13 weeks ended on December 12, 2023.
Energy drinks
Energy drinks are a type of drink that are created to stimulate energy in consumers. They contain high amounts of sugar and caffeine, which can be harmful if consumed in excess. Energy drinks are banned in several areas of the world and are occasionally age restricted. Energy drinks are frequently consumed on college campuses to help students stay awake for long nights of studying and homework. It is also often used as a mixer in alcoholic drinks. Despite energy drinks having the reputation as a college student’s drink, it is the 30 to 49 year old age group that consumes the most amount of energy drinks regularly.
Red Bull
Red Bull was first introduced in 1987, by Austrian company Red Bull GmbH. They are the leading energy drink brand in the United States, as of 2023. Their unit sales have been steadily increasing since 2015. They currently have about 20 flavors available. Not only is Red Bull an energy drink, they also own Formula One teams such as Red Bull Racing and Scuderia Toro Rosso, and soccer clubs such as RB Leipzig, and New York Red Bulls.
Sales of Red Bull energy drinks in the United States from 2015 to 2023
(in million U.S. dollars)
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Sales in million U.S. dollars
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Monster Beverage. (January 16, 2024). Sales of Red Bull energy drinks in the United States from 2015 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/558082/us-sales-of-red-bull-energy-drinks/
Monster Beverage. "Sales of Red Bull energy drinks in the United States from 2015 to 2023 (in million U.S. dollars)." Chart. January 16, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/558082/us-sales-of-red-bull-energy-drinks/
Monster Beverage. (2024). Sales of Red Bull energy drinks in the United States from 2015 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/558082/us-sales-of-red-bull-energy-drinks/
Monster Beverage. "Sales of Red Bull Energy Drinks in The United States from 2015 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Jan 2024, https://www.statista.com/statistics/558082/us-sales-of-red-bull-energy-drinks/
Monster Beverage, Sales of Red Bull energy drinks in the United States from 2015 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/558082/us-sales-of-red-bull-energy-drinks/ (last visited August 25, 2024)
Sales of Red Bull energy drinks in the United States from 2015 to 2023 (in million U.S. dollars) [Graph], Monster Beverage, January 16, 2024. [Online]. Available: https://www.statista.com/statistics/558082/us-sales-of-red-bull-energy-drinks/